I spearheaded the production of three 60-second broadcast and digital spots for Triple-S life insurance's institutional campaign. My responsibilities spanned budget creation, client presentations, and the selection of Akira Cine in Colombia as our production partner. Collaborating with Creative Director and Director Juan Rueda, I actively participated in castings, set design, wardrobe, and location selection, ensuring the essence of Puerto Rico was captured within the narrative. My involvement extended throughout preproduction, five days of filming in Colombia, and post-production meetings.